Filter Bubbles
A FILTER BUBBLE is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The choices made by the algorithms are not transparent. Prime examples are Google Personalized Search results and Facebook's personalized news stream. (Source: adapted from Wikipedia and Reynolds Community College Library.
Confirmation Bias
Confirmation Bias Confirmation bias, the tendency to process information by looking for, or interpreting, information that is consistent with one’s existing beliefs. It happens when we favor information in a way that confirms our own preexisting ideas. (Source: adapted from Encyclopedia Britannica).